Three Ways to Spark Engaging Social Conversations

Three Ways to Spark Engaging Social Conversations - The most important aspect to social media is establishing a two-way conversation. [Entrepreneur]
Consumers want more than content online -- they want to make a human connection. This means it's no longer enough to push information out to your audience. Today's geo-located, email checking, text messaging, status updating, smartphone toting “social consumers” are ready to engage with their favorite businesses and nonprofits.

The question is: Are you ready to engage with them? It goes beyond providing a positive shopping experience, excellent customer service and content that informs, entertains and makes their lives better. Customers want to know you care about them as well as their business.

In other words, they want to make a connection. The challenge to grow a business goes beyond finding new prospects. It’s about how to engage them. As marketers and business people, everything we do -- online and offline -- comes down to making these meaningful connections with our customers.
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